We all know what video advertisements are but what majority of us don’t know is the growing importance of those ads because of the impact it has on the viewers and the lasting impression it leaves behind of the product or service and of the company itself. Lately people have been more inclined towards audio and visual material rather than just plain text. Largely people prefer videos which have short explanations in the caption below. That is what the famous social platform Instagram is all about. Currently, Instagram is the place where teenagers, youth as well as the adults are spending most of their time on, simply watching photos and videos. The reason behind this is that videos and photos give a clearer picture of everything we are searching for. However, it is also important that videos are mainly short and to the point. Many brands and celebrities also do live videos because they are quick, reach a larger audience and can be done according to their time schedule. Companies also use social media celebrities and influencers who have lakhs of followers and promote their brand through them. The basic logic behind this rise is that videos can be watched by everyone at anytime on their smartphone. Let me tell you some intriguing estimates:
It is safe to say that time has come for businesses and companies to figure out how they can make brief interesting videos about their products and services and it is recommended that they make a comprehensive and thorough strategy sooner rather than later. If you still really think that slow and steady wins the races then you are not even in the competition anymore, because now fast and furious wins the race.