Social media marketing (SMM) is that segment in digital marketing where a company can promote any product or even a service on the internet. The most famous and preferred social media sites are Facebook and Instagram where brands promote themselves to reach the target audience and achieve productive results. Some other well received public sites are Twitter, YouTube, Pinterest and LinkedIN. Social media is gaining much more popularity among professional service providers, restaurants, food and clothing companies and many others. Social media can be effectively used for Re-marketing. Re-marketing is of huge help when a potential customer has to be converted into a buyer as the same ads are displayed to them in which they have shown interest previously. This provides great assistance in improving the conversion rate of the business. It is extremely essential to stay updated about the latest trends and hashtags happening on social media networks to increase market reach. In a nutshell, social media accurately aims the target audience which generates higher traffic and as a result improves the conversion rate of the online business. Digimedia Today has professionals who know the A to Z of social media marketing.