Pay-per-click advertising which is popularly known as PPC in digital marketing is similar to what the name suggests which is that when the ad is clicked on by any internet surfer, only then is the advertisement charged for. The advertising budget is used productively and effectively and the major advantage is that the rate of success can be measured real-time. We can practically check the number of visitors on the business website who have arrived there through the PPC advertise and the time spent by them on the website, their activities and so on. The world famous social media networks such as Facebook, Twitter and Instagram have also supported PPC services. This method of digital marketing is used by many companies and brands to increase market coverage and the PPC ads on Google have a high success rate. Especially in a metro city like Mumbai where people spend a lot of time on smart phones while travelling, there is a higher chance of reaching more people. The traffic generated through smart phones is the highest. Our digital agency provides Pay-per-click advertisement services which help in reaching the various targets of our clients. Attention and interest can be measured through PPC as the Ad will be clicked upon only if it is catchy and we will put in the required efforts to get it done so that website traffic increases.